Goals | Strategy | Management Team | Our Advantage 

Archangel believes that an independent film production company will only be successful if the leadership of the company possesses raw drive and aspirations and strong skills in the following areas: strategy, management and creativity.

 Archangel’s management team has a proven track record in all of the aforementioned areas and strongly believes that this sets Archangel apart from other independent production companies (which seldom have trained business professionals)

Strategy

A successful independent film company must be able to create a strong integrated strategy, which takes into consideration market conditions and defines a clear path to obtaining key business goals (e.g., profitability).  Archangel is unique in its ability to identify and create strong market strategies:

·         The two principals have significant experience in conducting market research and in analyzing the best strategies for a given market.  They used this knowledge to advise top companies, such as Siemens, NCR, Telefonica and Monsanto, in developing their strategic and operational goals.

·         Archangel has conducted market research in the film industry including obtaining information regarding market trends as well as interviewing distributors from around the world regarding the movies they wish to distribute.  Archangel has identified a market need for movies, which bridge the Latin and mainstream markets in the U.S.

·         We believe this market-based approach is unique among independent filmmakers, who seldom do any market gap analysis before producing a film.

Management

To make quality films, an independent production company must create a powerful production team, which integrates the talents of the director, the actors and the production crew.

·         The two principals have a significant experience in the operations of a business, from accounting to legal.

·         The management team has independently led new business endeavors, e.g., a European expansion program and a logistics and distribution start-up company.

·         Archangel’s principals have led powerful teams, in business, sports and academics.

Creativity

Strong creative energies are crucial to creating a successful film company. 

·         The principals have creative experience in a plethora of fields from film to sports, and from screenwriting to journalism.

·         The principals have experiences relevant to the targeted Latin market: Rafael Gomez is a Cuban-American, with ties to both the American and Latin cultures.  William Russell is European but has lived in the US for 17 years.  Archangel is based in Miami (one of the largest Hispanic/US Latin markets in the U.S.), and has strong ties to its large Hispanic/US Latin population.  

·         The management team has experience in writing and producing corporate videos.

·         Archangel has already written, and owns the rights to, 4 screenplays (see Section IV)

Drive and Aspiration

For any company to succeed, it must have driven, dedicated people whose main goal is to make the company successful.

·         The principals are committed and passionate about making Archangel a highly successful business in terms of financials, branding, and artistic integrity.

·         The co-founders have exhibited a track record of accomplishments in such fields as academics, law, business and sport that have all required a high level of energy and dedication.

·         Both co-founders left lucrative employment with well-established companies to follow their instinct and passion to start Archangel Films, LLC. Their drive and aspiration to make this business succeed is beyond reproach.

·         Management is committed to promoting the films wherever and whenever possible.  Promotional appearances, tours, and interviews involving a picture’s actors, director, and writers are often critical for gaining the attention and acceptance for an independent film in today’s competitive marketplace.